Accelerated Mobile Pages Comes To Google Search And Canada Media – CBC

Accelerated Mobile Pages also known as AMP- websites built using open-source rules and tools that allow users to load sites much faster and eat up less data on users mobile devices. Starting today,  Google Canada and Canadian major media such as Globe and Mail, The Toronto Stars, Global News, The Weather Network and Postmedia will start displaying AMP pages when you visit their sites on your mobile phones. and Google news will have a prominent carousel display at the top of the page in response to the searches. Last Fall, AMP already announced a roll out to 10 countries, it has since created 120 million documents for 650000 publishing domains around the world. According to head of  Google News, Richard Gingras, If a web page takes longer than 3 seconds to load, 40% of the users will abandon the page and never read it again. AMP open source and tool are designed to force mobile web page to be leaner and more efficient. It eliminates redundant codes and isolate web page component that slows down the loading for the rest of the page. Because of that, AMP pages load four time faster and use 10 times less data than equivalent non-AMP pages stated  in a blog post in February by David Besbris, Google’s VP of Engineering and Search. (source)


A tv geek and infotainment junkie.