This Mercedes is Not a Self Driving Car

 

It’s time for UTB Geek to do a public service announcement. Are you ready for it? Here it comes.

The 2017 Mercedes E-Class is not a self driving car.

Got it? Ok good.

I suppose someone should have told the people responsible for the following commercial.

If you think the commercial makes the Mercedes look like a self driving car, you’re not alone. Consumer Reports and the Center for Auto Safety asked the Federal Trade Commission to investigate the video, stating that it implies that the car is able to operate auntonomously.

Mercedes has pulled the commercial from all official channels and made the following statement;

“The new 2017 E-Class is a technological tour de force and is a significant step towards achieving our vision of an accident-free future. We do not want any confusion in the marketplace to detract from the giant step forward in vehicle safety the 2017 E-Class represents.”

We’re used to seeing products advertised that are supposed to make us more attractive to the opposite sex, or more successful in life. Perhaps Mercedes just got caught up in the excitement?

A 2017 Mercedes-Benz E-Class vehicle is driven on stage during a Daimler AG Mercedes-Benz event ahead of the 2016 North American Auto Show (NAIAS) in Detroit, Michigan, U.S., on Sunday, Jan. 10, 2016. Daimler AG Mercedes-Benz sales rose 14.4 percent in December. Photographer: Daniel Acker/Bloomberg via Getty Images
A 2017 Mercedes-Benz E-Class vehicle is driven on stage during a Daimler AG Mercedes-Benz event ahead of the 2016 North American Auto Show (NAIAS) in Detroit, Michigan, U.S., on Sunday, Jan. 10, 2016. Daimler AG Mercedes-Benz sales rose 14.4 percent in December. Photographer: Daniel Acker/Bloomberg via Getty Images

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